Who Says You Can’t Pursue a Digital Career And Work In Fashion?

Catwalk model is a popular career in fashion
Clever young women often snub tech careers in preference to working in fashion, but what if your job could satisfy both interests?

Digital Careers in Fashion

The following are a few top examples of digital jobs you could consider that will help kickstart your career in the fashion world:

3D Fashion Designer

There are many different aspects to fashion design, and many primarily use technology as part of each role. One exciting example is the 3D fashion designer.

Graphic Designer

Most, if not all, fashion brands have an army of staff working for them in various disciplines. One of the top ways of gaining experience in the fashion industry is undoubtedly working as a Graphic Designer.

Social Media Marketer

Digital Marketing is one of the fastest-growing sectors in recruitment. If you’re one of this year’s fashion graduates and have an interest in digital marketing and PR, you could consider becoming a Social Media Marketer.

Social media marketer working in fashion getting likes
Haute couture and high street fashion brands both rely on social media to generate brand awareness.

E-Commerce Manager

Fashion houses and high street retailers have in common the need to sell their clothing lines on the Internet. In 2020 consumers spent £100 billion online shopping, so it is undeniably a lucrative sales channel for any fashion business.

PPC (Pay-Per-Click) Advertising Manager

While organic searches result in some visits from customers who want to buy garments online, PPC ads ensure a brand’s message gets put in front of all prospective consumers surfing the web.

SEO Executive

Another of the roles in fashion with an emphasis on digital technology is SEO (search engine optimisation). Whether you get a job with a design studio or a fashion retailer, one objective your employer must tackle is ensuring they’re at the top of relevant search results pages.

Fashion Trend Forecaster

One final digital role within the fashion world you can consider is that of a fashion trend forecaster. As the title suggests, your job is to research and predict what is likely to stay in fashion or become a future trend.

A Few Final Thoughts on Choosing a Digital Career in Fashion

The Digital Sector is desperate to fill many fashion-related jobs. In addition to the above, there is an abundance of technical opportunities available in areas such as:

  • Artificial Intelligence
  • Augmented Reality
  • Digital Security
  • Front End Development
  • Mobile Application Development
  • Software Engineering



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Rachael. Adria Solutions

Rachael. Adria Solutions

Hi there! I’m Rachael, Marketing Manager at Adria Solutions Ltd. Read more about me here: https://www.adriasolutions.co.uk/blog