Sales vs Marketing Jobs — What’s the Difference?

Both the Sales and Marketing departments aim to increase awareness in a brand and sell products. That said, the way each department goes about doing its job is very different. This article explains the difference between the two roles and pros and cons of Sales vs Marketing jobs.

The Role of Marketing

Marketing teams focus on long term campaign planning which aims to turn people who are entirely unaware of a brand into loyal advocates of its products.

Take the iPhone for example, before its release nobody even realised they needed a smartphone. However, Apple’s marketing campaign created such a desire for the iPhone that within one year, it sold one billion devices. What’s more, to this day, many Apple customers remain fiercely loyal and will upgrade to the latest iPhone whenever a new one is released.

Marketing Team planning their next campaign
Marketing does a great deal of research into who their customers are and their interests. This enables them to understand where they can be reached and what will grab their attention.

The Role of Sales

If we think of the role of the two departments as push and pull, marketing pulls consumers in, while Sales, on the other hand, pushes products into potential customers’ direct line of vision.

Marketing invites individuals to make informed decisions about a company’s products by ensuring they have all of the information available to do so. The Sales Team then puts the product in front of a customer and directly asks if they would like to buy it.

For example, once you’ve seen the latest iPhone ad, you will undoubtedly want to know how you can get your hands on it. You might then search the internet for online retailers or walk into a high street store where you can purchase the device.

However, when you arrive in the store, the Salesperson might have a target to sell more Samsung devices. Therefore, they might use special offers or throw in a free pair of wireless headphones to persuade you to change your mind.

Salespeople speak to customers directly, demonstrating the benefits of a product enables them to assist people to make buying decisions.

The Difference Between Sales and Marketing Jobs

Genuine Marketing and Sales jobs will have more specific job titles such as Sales Executive or Social Media Assistant. Upon reading the job description, there will be no doubt which is which. Below is a rough guide of what you might expect if you accept a role in either of these departments.

The Job


Armed with this information, they can create written content, social media and advertising campaigns targeting those people. What’s more, Marketers know which marketing channels and social media platforms to publish their content to so that their target audience sees them.

A lot of marketing is about conducting experiments and studying analytics. For example, a fashion brand might show the same social media campaign to two different audiences. If one is more successful than the other, Marketers will switch off the less productive campaign. Being able to measure success in this way is highly empowering and rewarding.


Sales vs Marketing employees doing their jobs in very different ways
The Marketing Teamwork in the background creating campaigns to generate awareness and desire for a product. While Salespeople speak to consumers directly and persuade them to make buying decisions.

Their Targets


While their team might be set targets, there is rarely a financial reward for achieving them. Instead, Marketers set these targets for benchmarking purposes by which to measure the success of a campaign.


Salespeople are often highly competitive and thrive on beating these targets — their own and each others’.

The Environment



Alternatively, representatives can be field-based. In which case, their car, mobile phone, and laptop might serve as a portable office.

Happy employees celebrating success
Sales Team congratulating a colleague on making his latest sale.

The Financial Rewards


As an example, entry-level marketing roles in the north-west offer salaries in the region of £18,000 — £25,000.


As an example, entry-level sales assistants in the north-west can expect to earn between £12,000 — £19,000 as a basic salary. However, these jobs will usually come with the potential to earn commission on top.

A Few Final Thoughts on Sales vs Marketing Jobs

However, we hope that after reading this article, you have a better idea of which role might suit you best. Either way, we wish you the very best of luck in your future career!

Be sure to check out our latest jobs page to get an idea of what kind of Sales and Marketing vacancies are available. And if you found this article useful, please feel free to share it on social media.



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