When first starting their careers, people often complain that it’s impossible to get a job without experience. What’s more, how is anyone supposed to gain experience if employers won’t give them a chance? Feeling stuck in this situation can be incredibly frustrating. However, there are many entry-level marketing jobs for which you can create enough of your own experience to get a foot in the door.

Marketing is all about generating interest in a companies products or services and can is achievable in a variety of ways. Back in the days of the Mad Men of Madison Avenue, they achieved this through:

  • Billboard advertising
  • Publishing articles in glossy magazines
  • Product placement
  • Celebrity endorsements

These days, a lot of marketing activity is very similar; the main difference being that it is now much easier to achieve this through online marketing. For example, through social media promotion and website optimisation.

Electronic bill boards competing for the attention of passers by
Electronic bill boards competing for the attention of passers by
It is a Marketers job to create content that stands out above the noise.

Generally speaking, Marketing jobs strike a nice balance between being technical and creative. Marketers also have a lot of creative freedom, providing they can prove the results of their actions through analytics. Moreover, being able to see the consequences of your actions is highly motivational and gives you a real sense that what you’re doing is helping others.

One of the great things about working in Marketing is that you never stop learning. Of course, the more you learn, the more skills you acquire. In turn, you become better at your job, and enjoy the reward of a higher salary! That said, entry-level Marketers are reasonably well paid even at the lower rungs of their career ladder. To get more of an idea of the kinds of jobs available in Marketing and the salaries they pay, below are just a few examples.

Of course, a degree is the most obvious way into any of the below jobs. However, the great thing about Digital Marketing is that any results you achieve, you can prove through analytics. Hiring managers love this because any results you can prove you have achieved in the past, you can replicate in the future. This makes demonstrating your digital marketing skills a piece of cake, without the need for a degree.

Getting paid to spend all day on social media is a job?! Yes, it really is, and a well paid one at that! Although, you won’t get paid to spend all day chatting to your mates or cooing over cute kitten pics. Social Media Marketing is more about creating engaging marketing campaigns which generate interest in a particular product or service. You will also need to be able to prove your achievements through interpreting analytics.

Entry-level salaries start at between £16,000 — £19,000 in the North-West of England. Plus, there are plenty of opportunities to progress. Social Media Managers salaries are often over £40,000.

Two young social media executives having fun in their entry level marketing jobs
Two young social media executives having fun in their entry level marketing jobs
Social media careers are more than about socialising with your bffs all day but can be a lot of fun!

While this is a relatively easy job to get into, most entry-level jobs get snapped up by newly qualified graduates. However, this doesn’t have to be with a degree in Marketing. Other possible routes are with a degree in one of the following subjects:

  • Advertising
  • Public Relations
  • Business
  • Digital Marketing
  • Media
  • Journalism

That said, if you can prove your experience in creating effective marketing campaigns that drive results, it’s worth applying anyway. Hiring managers often look for ability over qualifications.

The easiest way to show off your SEO skills is to start a website and get it to rank at a high position for keywords relating to your chosen topic, or niche. In doing so, you will acquire valuable skills, such as:

  • Web design
  • Content Marketing which ranks for specific search terms
  • Google Analytics

Junior SEO salaries start at £17,000 to £20,000, rising to over £40,000 at Management Level.

A copywriter’s job title which can encompass writing for many different types of media. The kinds of content you might find yourself creating could include any of the following:

  • Blog posts
  • Magazine articles
  • PPC adverts
  • LinkedIn articles
  • Instagram captions
  • Tweets
  • Web page content

Although, how varied your role is will depend on the company you work for. Often, a Copywriter will work closely with the SEO Manager, to write blog posts that will drive traffic to a company’s website.

Junior Copywriter salaries start at around £17,000 in the North-West and can go up to about £30,000 with experience. However, there is scope to move into other areas of Marketing such as SEO or become a PPC Specialist.

Man studying icons on a wall which represent the many elements of marketing
Man studying icons on a wall which represent the many elements of marketing
Is Marketing a good career choice?

Conversion Rate Optimisation is all about making improvements to a companies website that will increase conversions or sales. It is the CRO Assistant’s job to interpret data from a database and turn it into stories and personas. This information enables businesses to make data-driven decisions to increase sales.

Junior CRO Assistant salaries start at between £16,000 to £20,000 in the North-West but can rise to £50,000 at Management Level.

If you’re straight out of university and about to embark on your first serious job search, you may not know which area of Marketing you want to focus on. In this case, a Digital Marketing Assistant’s role is a perfect place to start. Entry-level salaries start between £18,000 — £24,000 for a full-time position and will give you good exposure to the various functions within a Marketing Team. Marketing Assistants who achieve positive results often progress to become Marketing Managers with a salary of up to £50,000.

Young man studying analytics in his entry level digital marketing job
Young man studying analytics in his entry level digital marketing job
A large part of a Digital Marketers job is being able to interpret the results of their campaigns using analytics.

It’s very rare you speak to someone who works in Marketing who doesn’t like their job. There are many different Marketing career paths to choose from, and often a lot of crossover between job roles. This makes it easy to move between the various disciplines and gain experience in other areas.

For this reason, you will likely never suffer from boredom if you choose a career in Marketing. While starting salaries are not exceptionally high, progression opportunities are endless.

We hope you found this article useful. If so, please feel free to share it on social media where others can benefit from it too.

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Hi there! I’m Rachael, Marketing Manager at Adria Solutions Ltd. Read more about me here: https://www.adriasolutions.co.uk/blog

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Rachael. Adria Solutions

Rachael. Adria Solutions

Hi there! I’m Rachael, Marketing Manager at Adria Solutions Ltd. Read more about me here: https://www.adriasolutions.co.uk/blog

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